Privacy policy

Your privacy and security is important to us. This Privacy Policy (the “Policy”) sets out how we will treat your personal information and is intended to help you understand how we deal with any personal information we may obtain from you and how you may remove it.

This Policy has been prepared to meet the requirements of the UK’s Data Protection Act 1998 and The Privacy and Electronic Communications (EC Directive) (Amendment) Regulations 2011, (the “Acts”) and it only relates to the collection, protection, disclosure and use of personal data belonging to individuals who visit, (our “Site”).

What information does The Dandelion Bakery store about you?


We collect information from you when you place an order, subscribe to our newsletter, respond to a survey or fill out a form. 


Any data we request that is not required will be specified as voluntary or optional. You may also visit our site anonymously.


When ordering, subscribing, or filling out a survey or form on our site, you may be asked to enter the information below, as appropriate. We may not hold all of this data for all of our clients: 

  • First name and Surname 
  • Partner’s first name and surname (wedding cakes only)

  • Home address

  • Email address

  • Telephone number 

  • Wedding date (wedding cakes only) 

  • Work address (if you have requested delivery to this address)

  • Day of birth (please note, we do not store the year and will only store the day and month where this is relevant to your order)


Like most websites, we use cookies to enhance your experience, gather general visitor information, and track visits to our website. Please refer to the Cookies section below for information about cookies and how we use them.


How do we use your information?


The Information that is collected may be used to: 

  • provide you with a quote

  • process your order 

  • send you a newsletter

  • improve our website

  • produce internal location-based reports to help us see how we are doing in terms of sales numbers in our targeted areas


This data is stored digitally using Wix and 17Hats. Both of these systems have been chosen for their security and data protection compliance. 


Your information will never be sold, exchanged, transferred or given to any other company for any reason without your consent. This does not include trusted third parties who assist us in operating our website, conducting our business, or servicing you, so long as those parties agree to keep this information confidential and meet the appropriate data protection and security standards. We may also release your information when we believe release is appropriate to comply with the law, enforce our site policies, or protect ours or others' rights, property, or safety.


Please note that our newsletters include an unsubscribe option at the bottom of each email, which you can use at any time. 


How do we protect your information?


Your information is stored using Wix and 17Hats. 


Wix and Email Newsletters, bookings, get a quote form and online orders


We consider Wix to be a third party data processor.


If you choose to join our regular newsletter mailings, the email address that you submit to us will be stored in our Wix website platform. The email address that you submit will be stored within this website’s own database but not in any of our internal computer systems.


Your email address will remain within the Wix 'Shout Out' database on our website for as long as we continue to use the Wix platform for email marketing or until you specifically request removal from the list.


You can request removal by unsubscribing using the unsubscribe links contained in any email newsletters that we send you or by requesting removal via email. When requesting removal via email, please send your email to us using the email account that is subscribed to the mailing list.


If you are under 16 years of age you MUST obtain parental consent before joining our email newsletter.


If you complete an online booking, a get a quote form or an online order, the information that you have supplied will be stored in out WIX website platform and used to provide with with a quote or to process the booking or order that you have submitted. Your details may also be stored in our email systems if an email exchange is required. Our email is provided by gmail. 


Your information will continue to be stored on our Wix platform for as long as we continue to use the Wix platform or until you specifically request removal from the list. You can redo this by requesting removal via email.


You will only be added to our email list if you choose to be at the initial point of contact. 


17Hats and quotes, questionnaires, contracts and invoices. 


We consider 17Hats to be a third party data processor.


We use 17Hats to manage our client’s journey. If you choose to request a quote, your details will be stored in 17Hats and, if you accept the quote, will be used to generate additional documents within 17Hats, including questionnaires, contracts and invoices. 


Contracts, invoices and other documents that relate to an order are contained within 17Hats


Your information will continue to be stored on our 17Hats platform for as long as we continue to use the Wix platform or until you specifically request removal from the list. You can redo this by requesting removal via email.



Your payment data


Paypal process payments for any products purchased from our website or invoices paid using the ‘Pay invoice’ button. 


Neither us or PayPal retain any financial information you may submit as part of the purchasing process. PayPal monitor every transaction, 24/7 to prevent fraud, email phishing and identity theft. Every transaction is heavily guarded behind PayPal's advanced encryption. If something appears suspicious, their dedicated team of security specialists will identify suspicious activity and help protect you from fraudulent transactions.


Your data (as listed below) is encrypted before transmission to prevent misuse of the transmitted data by third parties. SSL (Secure Socket Layer) is a security technology which guarantees that your personal data, including credit card information, login data and payment method, are securely transferred via the Internet. The data is encrypted so that is only readable by the PayPal payment system. 


Your data which is encrypted, is as follows: 

    •            personal data (address data, telephone number, etc.) 

    •            login data (username and password) 

    •            all methods of payment selected, credit card and bank account 





Our website uses cookies, as almost all websites do, to help provide you with the best experience we can. Cookies are small text files that are placed on your computer or mobile phone when you browse websites. 


Our cookies help us to: 

  • Make the website work as you’d expect

  • improve the speed and security of the site 

  • Allow you to share pages on social media 

  • continuously improve the website 

  • Find out how you heard about us



Our cookies do not: 

  • collect any personal information (without your permission) 

  • collect any sensitive data (without your permission) 

  • pass data to any third parties 


You can usually switch cookies off by adjusting your browser settings to stop it from accepting cookies (Learn how here). Doing so however will likely limit the functionality of our's and a large proportion of the world's websites as cookies are a standard part of most modern websites.


It may be that you concerns around cookies relate to so called "spyware". Rather than switching off cookies in your browser you may find that anti-spyware software achieves the same objective by automatically deleting cookies considered to be invasive. Learn more about managing cookies with anti-spyware software.



What does this policy cover?


This Policy only relates to this Site and transactions between The Dandelion bakery and our clients. If you follow a link from this Site to another website, this Policy will not apply and you must refer to and read the privacy statement on that other website which you visit. Please note that we do not accept any responsibility or liability for the other website’s policies and you should please check them before you submit any personal data to these websites.


Do you have questions about your information?


You are entitled to see the data that we hold that relates to you. 


The data controller for The Dandelion Bakery is Jo Watkinson. To contact the data controller, email



Changes to our privacy policy


This privacy policy may change from time to time in line with legislation or industry developments. We will not explicitly inform our clients or website users of these changes.


Instead, we recommend that you check this page occasionally for any policy changes.


Last updated: 11 April 2018